Hair salon owners sometimes have trouble using advertising. It can be tricky to get the balance between reaching new customers and keeping up a connection with existing customers. Additionally, the simplest way to attain new customers is by providing some type of reduction, however by doing this; some assert that you are cheapening your solutions to the stage where clients expect a reduction each moment. The trick to successful marketing to get a service business like a salon would be to be original and authentic. Below are a few excellent suggestions that may help enhance both new customer reach and present client retention.
- Present Customer Reminders – Consistently recognize the lifetime value of customers. You wish to keep them happy and coming back to you personally and among the most effective ways to do this are by alerting them if it is time to come see you. Do not go overboard, because nobody likes to be daunted by a business, but sending a friendly email reminder, telephone call, or possibly a brief text message informs your client when it is time to return will demonstrate that client that you appreciate his/her business.
- Referral Incentives – Your job should market itself, so once you have got a customer who’s thrilled with their cut, request referrals. Individuals will remark on the cut, so if your customer tells family and friends about you, you have got plenty of prospective new customers! As a thank you, provide your customer a reduction or free update at their next appointment. Word-of-mouth can perform wonders for you in case you make the most of it! Publish a plastic banner to show on your shop allowing your customers know that you provide referral incentives.
- Gift Certificates and Coupons – Discounting is not a bad idea so long as you are doing different things to achieve customers too. Offering a brand new customer coupon is a fantastic way to reach individuals who may not attempt your salon differently and gift certificates are fantastic for gift-givers for example partners, business owners, charity associations, etc.. Use a plastic decal on your storefront window to show clients you have gift packages out there.
- Makeover Occasions – Partnering with other regional businesses which are in the health and beauty sector is a fantastic way to develop new business for your salon. Host a makeover celebration and include the regional fashion boutique, massage parlor, waxing salon, gym, cosmetics studio, etc… An event such as this is really a fun and one of a kind way to attain new customers that are searching for a complete makeover and in addition Hair Salon Ft Lauderdale helps you network with other businesses, which are an excellent referral, source too.